← Vehicle Details
Deal Sheet: 2026 RAV4 SE FWD
Peter Boulware Toyota of Columbia · West Columbia, SC · VIN: JTM6DRBV9TD327179
This Is Already a Great Deal
Opening Offer
$36,814
Asking Price
$37,953
Max Price
$37,953
- • Recent buyers paid ~$736 above MSRP
- • Asking price is already $1,736 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,668
Est. Invoice$35,447
Holdback (est.)$779
MSRP (Sticker)$38,953
Asking Price$37,953
Markup-$1,000
Est. Dealer Margin on This Car$3,285
Percentile1% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold1851
Avg Markup+$736
Median Markup$0
Best Deal-$2,191
Worst Deal+$8,800
% Sold Below MSRP51%
Avg Days to Sell22 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$934
Avg Markup (RAV4)-$1,000
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$732
Cheaper RAV4 SE FWD Inventory
Rogers ToyotaLewiston, ID
-$1,555$36,7044d
Rogers ToyotaLewiston, ID
-$1,418$35,5914d
Family Toyota of ArlingtonArlington, TX
-$1,295$38,1671d
Post Oak ToyotaMidwest City, OK
-$1,285$38,1771d
Mark Miller ToyotaSalt Lake City, UT
-$1,071$37,5088d
Mark Miller ToyotaSalt Lake City, UT
-$1,019$37,24018d
Mark Miller ToyotaSalt Lake City, UT
-$1,019$37,24022d
Mark Miller ToyotaSalt Lake City, UT
-$1,019$37,24025d
Mark Miller ToyotaSalt Lake City, UT
-$894$36,06012d
Family Toyota of ArlingtonArlington, TX
-$861$36,1985d