Deal Sheet: 2026 RZ Electric RZ 350e PREMIUM fwd

Johnson Lexus of Durham · Durham, NC · VIN: JTJBDADB9TA008933

Negotiation Guide

Opening Offer

$49,856

Fair Price

$51,356

Walk Away Above

$51,477

• Recent buyers paid ~$243 below MSRP

Price Breakdown

Est. Dealer Cost$45,923

Est. Invoice$46,955

Holdback (est.)$1,032

MSRP (Sticker)$51,599

Dealer Add-Ons (DIA)+$499

Asking Price$52,997

Markup+$1,398

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,074

Percentile91% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold331

Avg Markup-$243

Median Markup$0

Best Deal-$9,000

Worst Deal+$4,183

% Sold Below MSRP65%

Avg Days to Sell19 days

Dealer Profile

Inventory198 vehicles

Avg Markup (All Models)+$1,378

Avg Markup (RZ Electric)+$1,398

% Below MSRP0%

Avg Days to Sell33 days

Avg Sold Markup+$731

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