Deal Sheet: 2026 RZ Electric RZ 350e PREMIUM fwd

Johnson Lexus of Durham · Durham, NC · VIN: JTJBDADB6TA008825

Negotiation Guide

Opening Offer

$52,370

Fair Price

$53,870

Walk Away Above

$53,991

• Recent buyers paid ~$243 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,161

Est. Invoice$49,243

Holdback (est.)$1,082

MSRP (Sticker)$54,113

Dealer Add-Ons (DIA)+$499

Asking Price$55,511

Markup+$1,398

Est. Dealer Margin on This Car$7,350

Percentile91% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold331

Avg Markup-$243

Median Markup$0

Best Deal-$9,000

Worst Deal+$4,183

% Sold Below MSRP65%

Avg Days to Sell19 days

Dealer Profile

Inventory198 vehicles

Avg Markup (All Models)+$1,378

Avg Markup (RZ Electric)+$1,398

% Below MSRP0%

Avg Days to Sell33 days

Avg Sold Markup+$731

Price History

Jul 11, 2026$55,671 → $55,511(-$160)

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