Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Ira Toyota · Danvers, MA · VIN: JTEVB5BRXT5052070

Negotiation Guide

Opening Offer

$65,066

Fair Price

$66,566

Walk Away Above

$66,800

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$59,660

Est. Invoice$61,001

Holdback (est.)$1,341

MSRP (Sticker)$67,034

Asking Price$67,034

Markup$0

Est. Dealer Margin on This Car$7,374

Percentile62% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory618 vehicles

Avg Markup (All Models)-$220

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$356

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