Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Jay Wolfe Toyota · Kansas City, MO · VIN: JTEVB5BRXT5049914

Negotiation Guide

Opening Offer

$67,101

Fair Price

$68,601

Walk Away Above

$68,835

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$61,471

Est. Invoice$62,853

Holdback (est.)$1,381

MSRP (Sticker)$69,069

Asking Price$69,069

Markup$0

Est. Dealer Margin on This Car$7,598

Percentile62% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory108 vehicles

Avg Markup (All Models)-$20

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1

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