Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Swickard Toyota · Edmonds, WA · VIN: JTEVB5BRXT5045491

Negotiation Guide

Opening Offer

$66,057

Fair Price

$67,557

Walk Away Above

$67,846

• Recent buyers paid ~$577 below MSRP

Price Breakdown

Est. Dealer Cost$60,639

Est. Invoice$62,002

Holdback$1,363

MSRP (Sticker)$68,134

Asking Price$68,034

Markup-$100

Dealer Margin on This Car$7,395

Percentile19% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup-$577

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP75%

Avg Days to Sell46 days

Dealer Profile

Inventory213 vehicles

Avg Markup (All Models)+$800

Avg Markup (4Runner Hybrid)+$649

% Below MSRP73%

Avg Days to Sell33 days

Avg Sold Markup+$1,220

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