Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Findlay Toyota · Henderson, NV · VIN: JTEVB5BRXT129CE37

Negotiation Guide

Opening Offer

$67,786

Fair Price

$69,286

Walk Away Above

$69,520

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$62,081

Est. Invoice$63,476

Holdback (est.)$1,395

MSRP (Sticker)$69,754

Dealer Add-Ons (DIA)+$1,595

Asking Price$71,848

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,767

Percentile98% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (4Runner Hybrid)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,025

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