Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Landers Toyota · Little Rock, AR · VIN: JTEVB5BR9T5052254

Negotiation Guide

Opening Offer

$67,665

Fair Price

$69,165

Walk Away Above

$69,397

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$61,969

Est. Invoice$63,361

Holdback (est.)$1,393

MSRP (Sticker)$69,628

Dealer Add-Ons (DIA)+$599

Asking Price$70,227

Markup+$599

Markup includes $599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,258

Percentile86% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory510 vehicles

Avg Markup (All Models)-$731

Avg Markup (4Runner Hybrid)-$1,479

% Below MSRP45%

Avg Days to Sell25 days

Avg Sold Markup-$547

Cheaper 4Runner Hybrid 4Runner Platinum FT4WD Inventory

Arlington ToyotaJacksonville, FL

-$5,866$62,543126d

Arlington ToyotaJacksonville, FL

-$5,866$63,84381d

Canobie Lake ToyotaSalem, NH

-$4,533$63,050132d

Mark Miller ToyotaSalt Lake City, UT

-$4,445$63,1897d

San Francisco ToyotaSan Francisco, CA

-$4,435$64,708145d

Vic Vaughan Toyota of BoerneBoerne, TX

-$4,239$64,79431d

North Park Toyota of San AntonioSan Antonio, TX

-$4,239$64,79416d

Brownsville ToyotaBrownsville, TX

-$4,238$64,79532d

West Kendall ToyotaMiami, FL

-$4,227$64,1795d

AutoNation Toyota Buena ParkBuena Park, CA

-$4,208$63,9217d