Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Landers Toyota · Little Rock, AR · VIN: JTEVB5BR9T5052142

Negotiation Guide

Opening Offer

$66,225

Fair Price

$67,725

Walk Away Above

$67,959

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$60,692

Est. Invoice$62,056

Holdback (est.)$1,364

MSRP (Sticker)$68,193

Dealer Add-Ons (DIA)+$599

Asking Price$68,792

Markup+$599

Markup includes $599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,100

Percentile86% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory510 vehicles

Avg Markup (All Models)-$731

Avg Markup (4Runner Hybrid)-$1,479

% Below MSRP45%

Avg Days to Sell25 days

Avg Sold Markup-$572

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