Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Checkered Flag Toyota · Virginia Beach, VA · VIN: JTEVB5BR9T5051072

Negotiation Guide

Opening Offer

$66,896

Fair Price

$68,396

Walk Away Above

$68,628

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$61,285

Est. Invoice$62,662

Holdback (est.)$1,377

MSRP (Sticker)$68,859

Asking Price$68,859

Markup$0

Est. Dealer Margin on This Car$7,574

Percentile62% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory553 vehicles

Avg Markup (All Models)-$1,349

Avg Markup (4Runner Hybrid)-$601

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,576

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