Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Centennial Toyota · Las Vegas, NV · VIN: JTEVB5BR9T5050729

Negotiation Guide

Opening Offer

$65,451

Fair Price

$66,951

Walk Away Above

$67,183

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$59,998

Est. Invoice$61,347

Holdback (est.)$1,348

MSRP (Sticker)$67,414

Dealer Add-Ons (DIA)+$2,194

Asking Price$70,207

Markup+$2,793

Markup includes $2,194 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,209

Percentile99% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory869 vehicles

Avg Markup (All Models)+$1,363

Avg Markup (4Runner Hybrid)+$2,793

% Below MSRP27%

Avg Days to Sell32 days

Avg Sold Markup+$2,074

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