Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

John Harvey Toyota · Bossier City, LA · VIN: JTEVB5BR9T5050164

Negotiation Guide

Opening Offer

$66,417

Fair Price

$67,917

Walk Away Above

$68,149

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,858

Est. Invoice$62,226

Holdback (est.)$1,368

MSRP (Sticker)$68,380

Asking Price$68,380

Markup$0

Est. Dealer Margin on This Car$7,522

Percentile62% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$728

Avg Markup (4Runner Hybrid)$0

% Below MSRP98%

Avg Days to Sell23 days

Avg Sold Markup-$449

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