Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Toyota Knoxville · Knoxville, TN · VIN: JTEVB5BR9T5049905

Negotiation Guide

Opening Offer

$64,392

Fair Price

$65,892

Walk Away Above

$66,181

• Recent buyers paid ~$577 below MSRP

Price Breakdown

Est. Dealer Cost$59,157

Est. Invoice$60,487

Holdback$1,329

MSRP (Sticker)$66,469

Asking Price$67,367

Markup+$898

Dealer Margin on This Car$8,210

Percentile90% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup-$577

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP75%

Avg Days to Sell46 days

Dealer Profile

Inventory213 vehicles

Avg Markup (All Models)+$64

Avg Markup (4Runner Hybrid)+$898

% Below MSRP23%

Avg Days to Sell28 days

Avg Sold Markup-$546

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