Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Hesser Toyota · Janesville, WI · VIN: JTEVB5BR9T129CT52

Negotiation Guide

Opening Offer

$66,176

Fair Price

$67,676

Walk Away Above

$67,908

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,644

Est. Invoice$62,006

Holdback (est.)$1,363

MSRP (Sticker)$68,139

Asking Price$68,139

Markup$0

Est. Dealer Margin on This Car$7,495

Percentile62% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$1,598

Avg Markup (4Runner Hybrid)$0

% Below MSRP99%

Avg Days to Sell30 days

Avg Sold Markup-$1,505

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