Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Toyota of Helena · Helena, MT · VIN: JTEVB5BR9T129BY16

Negotiation Guide

Opening Offer

$67,271

Fair Price

$68,771

Walk Away Above

$69,003

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$61,618

Est. Invoice$63,003

Holdback (est.)$1,385

MSRP (Sticker)$69,234

Asking Price$69,234

Markup$0

Est. Dealer Margin on This Car$7,616

Percentile62% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory236 vehicles

Avg Markup (All Models)-$903

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$837

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