Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Page Toyota · Southfield, MI · VIN: JTEVB5BR8T5052925

Negotiation Guide

Opening Offer

$65,311

Fair Price

$66,811

Walk Away Above

$67,043

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$59,874

Est. Invoice$61,219

Holdback (est.)$1,345

MSRP (Sticker)$67,274

Asking Price$67,588

Markup+$314

Est. Dealer Margin on This Car$7,714

Percentile78% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory83 vehicles

Avg Markup (All Models)+$76

Avg Markup (4Runner Hybrid)+$314

% Below MSRP12%

Avg Days to Sell26 days

Avg Sold Markup-$2

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