Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Bob Howard Toyota · Oklahoma City, OK · VIN: JTEVB5BR8T5052102

Negotiation Guide

Opening Offer

$66,285

Fair Price

$67,785

Walk Away Above

$68,017

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,741

Est. Invoice$62,106

Holdback (est.)$1,365

MSRP (Sticker)$68,248

Asking Price$68,248

Markup$0

Est. Dealer Margin on This Car$7,507

Percentile62% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory189 vehicles

Avg Markup (All Models)-$476

Avg Markup (4Runner Hybrid)-$759

% Below MSRP93%

Avg Days to Sell24 days

Avg Sold Markup-$331

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