Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Robinson Toyota · Jackson, TN · VIN: JTEVB5BR8T5050771

Negotiation Guide

Opening Offer

$67,112

Fair Price

$68,612

Walk Away Above

$68,901

• Recent buyers paid ~$577 below MSRP

Price Breakdown

Est. Dealer Cost$61,578

Est. Invoice$62,962

Holdback$1,384

MSRP (Sticker)$69,189

Asking Price$69,989

Markup+$800

Dealer Margin on This Car$8,411

Percentile89% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup-$577

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP75%

Avg Days to Sell46 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)+$800

Avg Markup (4Runner Hybrid)+$800

% Below MSRP0%

Avg Days to Sell36 days

Avg Sold Markup+$442

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