Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Wills Toyota · Twin Falls, ID · VIN: JTEVB5BR8T5050754

Negotiation Guide

Opening Offer

$66,732

Fair Price

$68,232

Walk Away Above

$68,521

• Recent buyers paid ~$577 below MSRP

Price Breakdown

Est. Dealer Cost$61,240

Est. Invoice$62,616

Holdback$1,376

MSRP (Sticker)$68,809

Asking Price$68,809

Markup$0

Dealer Margin on This Car$7,569

Percentile64% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup-$577

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP75%

Avg Days to Sell46 days

Dealer Profile

Inventory158 vehicles

Avg Markup (All Models)-$710

Avg Markup (4Runner Hybrid)-$355

% Below MSRP96%

Avg Days to Sell35 days

Avg Sold Markup-$298

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