Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Prestige Toyota of Ramsey · Ramsey, NJ · VIN: JTEVB5BR8T5049667

Negotiation Guide

Opening Offer

$66,311

Fair Price

$67,811

Walk Away Above

$68,043

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,764

Est. Invoice$62,129

Holdback (est.)$1,365

MSRP (Sticker)$68,274

Asking Price$68,274

Markup$0

Est. Dealer Margin on This Car$7,510

Percentile62% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory158 vehicles

Avg Markup (All Models)-$696

Avg Markup (4Runner Hybrid)$0

% Below MSRP75%

Avg Days to Sell39 days

Avg Sold Markup-$92

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