Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

North Georgia Toyota · Dalton, GA · VIN: JTEVB5BR8T5037406

Negotiation Guide

Opening Offer

$61,331

Fair Price

$62,831

Walk Away Above

$63,618

• Recent buyers paid ~$603 below MSRP
• Sitting 123 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$57,321

Est. Invoice$58,609

Holdback (est.)$1,288

MSRP (Sticker)$64,406

Asking Price$63,422

Markup-$984

Est. Dealer Margin on This Car$6,101

Percentile25% of inventory is priced lower

Days on Lot123 days

What Others Paid (Last 30 Days)

Cars Sold884

Avg Markup-$603

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP75%

Avg Days to Sell49 days

Dealer Profile

Inventory175 vehicles

Avg Markup (All Models)-$1,141

Avg Markup (4Runner Hybrid)-$979

% Below MSRP81%

Avg Days to Sell21 days

Avg Sold Markup-$918

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