Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Dolan Toyota · Reno, NV · VIN: JTEVB5BR7T5053516

Negotiation Guide

Opening Offer

$66,191

Fair Price

$67,691

Walk Away Above

$67,925

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$60,662

Est. Invoice$62,025

Holdback (est.)$1,363

MSRP (Sticker)$68,159

Dealer Add-Ons (DIA)+$1,348

Asking Price$69,507

Markup+$1,348

Markup includes $1,348 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,845

Percentile93% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (4Runner Hybrid)+$342

% Below MSRP92%

Avg Days to Sell49 days

Avg Sold Markup-$932

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