Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

O'Brien Toyota · Indianapolis, IN · VIN: JTEVB5BR7T5053046

Negotiation Guide

Opening Offer

$65,831

Fair Price

$67,331

Walk Away Above

$67,565

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$60,341

Est. Invoice$61,697

Holdback (est.)$1,356

MSRP (Sticker)$67,799

Asking Price$67,799

Markup$0

Est. Dealer Margin on This Car$7,458

Percentile62% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)-$493

Avg Markup (4Runner Hybrid)-$1,006

% Below MSRP98%

Avg Days to Sell26 days

Avg Sold Markup-$306

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