Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

J. Pauley Toyota · Fort Smith, AR · VIN: JTEVB5BR7T5052768

Negotiation Guide

Opening Offer

$65,941

Fair Price

$67,441

Walk Away Above

$67,675

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$60,439

Est. Invoice$61,797

Holdback (est.)$1,358

MSRP (Sticker)$67,909

Asking Price$67,909

Markup$0

Est. Dealer Margin on This Car$7,470

Percentile62% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory97 vehicles

Avg Markup (All Models)-$826

Avg Markup (4Runner Hybrid)$0

% Below MSRP97%

Avg Days to Sell22 days

Avg Sold Markup-$1,464

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