Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Stephen Wade Toyota · St. George, UT · VIN: JTEVB5BR7T5051992

Negotiation Guide

Opening Offer

$66,003

Fair Price

$67,503

Walk Away Above

$67,741

• Recent buyers paid ~$476 below MSRP

Price Breakdown

Est. Dealer Cost$60,501

Est. Invoice$61,861

Holdback (est.)$1,360

MSRP (Sticker)$67,979

Asking Price$68,478

Markup+$499

Est. Dealer Margin on This Car$7,977

Percentile84% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold375

Avg Markup-$476

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP70%

Avg Days to Sell42 days

Dealer Profile

Inventory227 vehicles

Avg Markup (All Models)+$285

Avg Markup (4Runner Hybrid)-$479

% Below MSRP7%

Avg Days to Sell32 days

Avg Sold Markup-$342

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