Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Waite Toyota · Watertown, NY · VIN: JTEVB5BR7T5050972

Negotiation Guide

Opening Offer

$67,016

Fair Price

$68,516

Walk Away Above

$68,748

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$61,391

Est. Invoice$62,771

Holdback (est.)$1,380

MSRP (Sticker)$68,979

Asking Price$68,979

Markup$0

Est. Dealer Margin on This Car$7,588

Percentile62% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$7

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