Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: JTEVB5BR7T5049837

Negotiation Guide

Opening Offer

$65,685

Fair Price

$67,185

Walk Away Above

$67,419

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$60,211

Est. Invoice$61,564

Holdback (est.)$1,353

MSRP (Sticker)$67,653

Dealer Add-Ons (DIA)+$895

Asking Price$68,047

Markup+$394

Est. Dealer Margin on This Car$7,836

Percentile80% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (4Runner Hybrid)+$515

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$23

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