Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Koons Toyota Annapolis · Annapolis, MD · VIN: JTEVB5BR7T5048431

Negotiation Guide

Opening Offer

$67,745

Fair Price

$69,245

Walk Away Above

$69,529

• Recent buyers paid ~$568 below MSRP

Price Breakdown

Est. Dealer Cost$62,134

Est. Invoice$63,530

Holdback (est.)$1,396

MSRP (Sticker)$69,813

Asking Price$69,813

Markup$0

Est. Dealer Margin on This Car$7,679

Percentile66% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold410

Avg Markup-$568

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP73%

Avg Days to Sell46 days

Dealer Profile

Inventory218 vehicles

Avg Markup (All Models)-$1,197

Avg Markup (4Runner Hybrid)-$1,262

% Below MSRP98%

Avg Days to Sell34 days

Avg Sold Markup-$874

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