Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Toyota of Helena · Helena, MT · VIN: JTEVB5BR7T129BY15

Negotiation Guide

Opening Offer

$66,381

Fair Price

$67,881

Walk Away Above

$68,115

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$60,831

Est. Invoice$62,198

Holdback (est.)$1,367

MSRP (Sticker)$68,349

Asking Price$68,349

Markup$0

Est. Dealer Margin on This Car$7,518

Percentile62% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory236 vehicles

Avg Markup (All Models)-$903

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$844

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