Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Haley Toyota of Roanoke · N.E.", VA · VIN: JTEVB5BR6T5053300

Negotiation Guide

Opening Offer

$66,211

Fair Price

$67,711

Walk Away Above

$67,943

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,675

Est. Invoice$62,038

Holdback (est.)$1,363

MSRP (Sticker)$68,174

Asking Price$68,174

Markup$0

Est. Dealer Margin on This Car$7,499

Percentile62% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory226 vehicles

Avg Markup (All Models)-$230

Avg Markup (4Runner Hybrid)-$439

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$206

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