Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Green's Toyota of Lexington · Lexington, KY · VIN: JTEVB5BR6T5052809

Negotiation Guide

Opening Offer

$66,140

Fair Price

$67,640

Walk Away Above

$67,872

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,612

Est. Invoice$61,974

Holdback (est.)$1,362

MSRP (Sticker)$68,103

Dealer Add-Ons (DIA)+$999

Asking Price$69,887

Markup+$1,784

Markup includes $999 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,275

Percentile96% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)+$1,320

Avg Markup (4Runner Hybrid)+$1,784

% Below MSRP1%

Avg Days to Sell28 days

Avg Sold Markup+$1,081

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