Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Hudson Toyota · Jersey City, NJ · VIN: JTEVB5BR6T5050994

Negotiation Guide

Opening Offer

$65,926

Fair Price

$67,426

Walk Away Above

$67,638

• Recent buyers paid ~$423 below MSRP

Price Breakdown

Est. Dealer Cost$60,386

Est. Invoice$61,743

Holdback (est.)$1,357

MSRP (Sticker)$67,849

Asking Price$68,548

Markup+$699

Est. Dealer Margin on This Car$8,162

Percentile88% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold311

Avg Markup-$423

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory371 vehicles

Avg Markup (All Models)+$576

Avg Markup (4Runner Hybrid)+$699

% Below MSRP8%

Avg Days to Sell32 days

Avg Sold Markup+$512

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