Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Ourisman Toyota 40 · Edgewood, MD · VIN: JTEVB5BR6T5049991

Negotiation Guide

Opening Offer

$65,406

Fair Price

$66,906

Walk Away Above

$67,190

• Recent buyers paid ~$568 below MSRP

Price Breakdown

Est. Dealer Cost$60,052

Est. Invoice$61,401

Holdback (est.)$1,349

MSRP (Sticker)$67,474

Asking Price$67,474

Markup$0

Est. Dealer Margin on This Car$7,422

Percentile66% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold410

Avg Markup-$568

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP73%

Avg Days to Sell46 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$261

Avg Markup (4Runner Hybrid)-$253

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$473

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