Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Toyota of Kingsport · Kingsport, TN · VIN: JTEVB5BR6T5048842

Negotiation Guide

Opening Offer

$67,121

Fair Price

$68,621

Walk Away Above

$68,910

• Recent buyers paid ~$577 below MSRP

Price Breakdown

Est. Dealer Cost$61,586

Est. Invoice$62,970

Holdback$1,384

MSRP (Sticker)$69,198

Asking Price$69,198

Markup$0

Dealer Margin on This Car$7,612

Percentile64% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup-$577

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP75%

Avg Days to Sell46 days

Dealer Profile

Inventory150 vehicles

Avg Markup (All Models)-$723

Avg Markup (4Runner Hybrid)$0

% Below MSRP99%

Avg Days to Sell29 days

Avg Sold Markup+$1

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