Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Kendall Toyota of Anchorage · Anchorage, AK · VIN: JTEVB5BR6T5047819

Negotiation Guide

Opening Offer

$65,112

Fair Price

$66,612

Walk Away Above

$67,021

• Recent buyers paid ~$463 below MSRP
• Sitting 61 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$60,012

Est. Invoice$61,360

Holdback (est.)$1,349

MSRP (Sticker)$67,429

Asking Price$67,728

Markup+$299

Est. Dealer Margin on This Car$7,716

Percentile78% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory493 vehicles

Avg Markup (All Models)+$889

Avg Markup (4Runner Hybrid)+$1,889

% Below MSRP0%

Avg Days to Sell40 days

Avg Sold Markup+$701

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