Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Juneau Toyota · Juneau, AK · VIN: JTEVB5BR6T5034777

Negotiation Guide

Opening Offer

$64,107

Fair Price

$65,607

Walk Away Above

$66,516

• Recent buyers paid ~$468 below MSRP
• Sitting 144 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$60,007

Est. Invoice$61,356

Holdback (est.)$1,348

MSRP (Sticker)$67,424

Asking Price$67,424

Markup$0

Est. Dealer Margin on This Car$7,417

Percentile62% of inventory is priced lower

Days on Lot144 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$58

Avg Markup (4Runner Hybrid)$0

% Below MSRP97%

Avg Days to Sell68 days

Avg Sold Markup-$23

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