Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Markquart Toyota · Chippewa Falls, WI · VIN: JTEVB5BR5T5053319

Negotiation Guide

Opening Offer

$65,276

Fair Price

$66,776

Walk Away Above

$67,008

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$59,843

Est. Invoice$61,187

Holdback (est.)$1,345

MSRP (Sticker)$67,239

Asking Price$67,239

Markup$0

Est. Dealer Margin on This Car$7,396

Percentile62% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory232 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup$0

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