Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Hiland Toyota · Moline, IL · VIN: JTEVB5BR5T5053126

Negotiation Guide

Opening Offer

$67,880

Fair Price

$69,380

Walk Away Above

$69,612

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$62,160

Est. Invoice$63,557

Holdback (est.)$1,397

MSRP (Sticker)$69,843

Asking Price$69,843

Markup$0

Est. Dealer Margin on This Car$7,683

Percentile62% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$341

Avg Markup (4Runner Hybrid)-$2,325

% Below MSRP99%

Avg Days to Sell33 days

Avg Sold Markup-$394

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