Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Walters Toyota · Pikeville, KY · VIN: JTEVB5BR5T5051697

Negotiation Guide

Opening Offer

$65,536

Fair Price

$67,036

Walk Away Above

$67,268

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,074

Est. Invoice$61,424

Holdback (est.)$1,350

MSRP (Sticker)$67,499

Asking Price$68,398

Markup+$899

Est. Dealer Margin on This Car$8,324

Percentile91% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)+$475

Avg Markup (4Runner Hybrid)+$899

% Below MSRP15%

Avg Days to Sell34 days

Avg Sold Markup+$472

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