Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Findlay Toyota · Henderson, NV · VIN: JTEVB5BR5T5051280

Negotiation Guide

Opening Offer

$68,396

Fair Price

$69,896

Walk Away Above

$70,128

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$62,620

Est. Invoice$64,027

Holdback (est.)$1,407

MSRP (Sticker)$70,359

Dealer Add-Ons (DIA)+$1,595

Asking Price$72,453

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,833

Percentile98% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (4Runner Hybrid)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,019

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