Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Jerry Ackerman Toyota · St. Louis, MO · VIN: JTEVB5BR5T5051022

Negotiation Guide

Opening Offer

$66,495

Fair Price

$67,995

Walk Away Above

$68,227

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,928

Est. Invoice$62,297

Holdback (est.)$1,369

MSRP (Sticker)$68,458

Asking Price$68,458

Markup$0

Est. Dealer Margin on This Car$7,530

Percentile62% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory68 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup$0

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