Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Peterson Toyota · Boise, ID · VIN: JTEVB5BR5T5050727

Negotiation Guide

Opening Offer

$64,217

Fair Price

$65,717

Walk Away Above

$66,006

• Recent buyers paid ~$577 below MSRP

Price Breakdown

Est. Dealer Cost$59,002

Est. Invoice$60,328

Holdback$1,326

MSRP (Sticker)$66,294

Asking Price$66,294

Markup$0

Dealer Margin on This Car$7,292

Percentile64% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup-$577

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP75%

Avg Days to Sell46 days

Dealer Profile

Inventory401 vehicles

Avg Markup (All Models)-$878

Avg Markup (4Runner Hybrid)-$441

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,470

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