Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Toyota of Des Moines · Grimes, IA · VIN: JTEVB5BR5T5050517

Negotiation Guide

Opening Offer

$65,206

Fair Price

$66,706

Walk Away Above

$66,938

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$59,780

Est. Invoice$61,124

Holdback (est.)$1,343

MSRP (Sticker)$67,169

Asking Price$67,349

Markup+$180

Est. Dealer Margin on This Car$7,569

Percentile70% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$81

Avg Markup (4Runner Hybrid)+$180

% Below MSRP8%

Avg Days to Sell33 days

Avg Sold Markup-$72

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