Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Landers Toyota NWA · Rogers, AR · VIN: JTEVB5BR5T5049688

Negotiation Guide

Opening Offer

$66,721

Fair Price

$68,221

Walk Away Above

$68,453

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$61,129

Est. Invoice$62,502

Holdback (est.)$1,374

MSRP (Sticker)$68,684

Dealer Add-Ons (DIA)+$799

Asking Price$68,813

Markup+$129

Est. Dealer Margin on This Car$7,684

Percentile68% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (4Runner Hybrid)-$75

% Below MSRP77%

Avg Days to Sell23 days

Avg Sold Markup-$266

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