Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Franklin Toyota · Statesboro, GA · VIN: JTEVB5BR5T5048007

Negotiation Guide

Opening Offer

$66,911

Fair Price

$68,411

Walk Away Above

$68,713

• Recent buyers paid ~$603 below MSRP

Price Breakdown

Est. Dealer Cost$61,422

Est. Invoice$62,803

Holdback (est.)$1,380

MSRP (Sticker)$69,014

Asking Price$69,014

Markup$0

Est. Dealer Margin on This Car$7,592

Percentile71% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold884

Avg Markup-$603

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP75%

Avg Days to Sell49 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$778

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$720

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