Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Rick McGill's Airport Toyota · Alcoa, TN · VIN: JTEVB5BR5T126BB44

Negotiation Guide

Opening Offer

$64,492

Fair Price

$65,992

Walk Away Above

$66,281

• Recent buyers paid ~$577 below MSRP

Price Breakdown

Est. Dealer Cost$59,246

Est. Invoice$60,578

Holdback$1,331

MSRP (Sticker)$66,569

Asking Price$66,569

Markup$0

Dealer Margin on This Car$7,323

Percentile64% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup-$577

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP75%

Avg Days to Sell46 days

Dealer Profile

Inventory132 vehicles

Avg Markup (All Models)-$530

Avg Markup (4Runner Hybrid)+$638

% Below MSRP91%

Avg Days to Sell32 days

Avg Sold Markup+$47

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