Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Ken Garff Toyota Cheyenne · Cheyenne, WY · VIN: JTEVB5BR4T5053344

Negotiation Guide

Opening Offer

$66,286

Fair Price

$67,786

Walk Away Above

$68,018

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,742

Est. Invoice$62,107

Holdback (est.)$1,365

MSRP (Sticker)$68,249

Asking Price$68,249

Markup$0

Est. Dealer Margin on This Car$7,507

Percentile62% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$297

Avg Markup (4Runner Hybrid)-$495

% Below MSRP80%

Avg Days to Sell40 days

Avg Sold Markup-$176

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