Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Newbold Toyota · O'Fallon, IL · VIN: JTEVB5BR4T5053103

Negotiation Guide

Opening Offer

$65,506

Fair Price

$67,006

Walk Away Above

$67,238

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,047

Est. Invoice$61,397

Holdback (est.)$1,349

MSRP (Sticker)$67,469

Asking Price$67,847

Markup+$378

Est. Dealer Margin on This Car$7,800

Percentile78% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory293 vehicles

Avg Markup (All Models)-$376

Avg Markup (4Runner Hybrid)-$622

% Below MSRP29%

Avg Days to Sell31 days

Avg Sold Markup-$600

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