Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Cherokee County Toyota · Canton, GA · VIN: JTEVB5BR4T5052212

Negotiation Guide

Opening Offer

$65,372

Fair Price

$66,872

Walk Away Above

$67,106

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$59,933

Est. Invoice$61,279

Holdback (est.)$1,347

MSRP (Sticker)$67,340

Asking Price$67,340

Markup$0

Est. Dealer Margin on This Car$7,407

Percentile62% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory291 vehicles

Avg Markup (All Models)-$525

Avg Markup (4Runner Hybrid)-$1,594

% Below MSRP98%

Avg Days to Sell24 days

Avg Sold Markup-$822

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