Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Fox Toyota · Rochester Hills, MI · VIN: JTEVB5BR4T5052064

Negotiation Guide

Opening Offer

$64,851

Fair Price

$66,351

Walk Away Above

$66,585

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$59,469

Est. Invoice$60,805

Holdback (est.)$1,336

MSRP (Sticker)$66,819

Asking Price$66,819

Markup$0

Est. Dealer Margin on This Car$7,350

Percentile62% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory164 vehicles

Avg Markup (All Models)-$328

Avg Markup (4Runner Hybrid)-$476

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$406

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